May 21, 2018
Adobe acquires Magento
Adobe announced on May 21, 2018 that it would acquire MagentoAn open-source e-commerce platform — storefronts, catalogs, and checkout for online retailers. Commerce for $1.68 billion — folding open-source e-commerce into its Experience Cloud.
What it was for
MagentoAn open-source e-commerce platform — storefronts, catalogs, and checkout for online retailers. brought Adobe a PHP e-commerce platform with enterprise B2B features, while Adobe brought MagentoAn open-source e-commerce platform — storefronts, catalogs, and checkout for online retailers. CDN, analytics, and marketing automationUsing machines or software to perform tasks with minimal human intervention.. The deal signaled that digital experience platforms needed native commerce — not just CMSContent management system — software for building and publishing websites without hand-writing every page. and DAM.
Companies
- Adobe
Why it's here
Adobe's MagentoAn open-source e-commerce platform — storefronts, catalogs, and checkout for online retailers. acquisitionOne company buying another — a common path for tech giants to absorb products and talent. merged enterprise CMSContent management system — software for building and publishing websites without hand-writing every page. and e-commerce under one vendor.
Why it mattered
It accelerated Adobe Commerce Cloud as a Shopify Enterprise competitor.
What it solved
Enterprises stitched together separate CMSContent management system — software for building and publishing websites without hand-writing every page., analytics, and cart platforms without unified customer data.
Media
ImageAdobe Inc.Coolcaesar, CC BY-SA 4.0, via Wikimedia Commons
Related
- Magento 1.0 releasedMarch 31, 2008
- Magento 2.0 releasedNovember 17, 2015
- Shopify IPOMay 21, 2015