March 16, 2018
Facebook suspends Cambridge Analytica
FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. suspended Cambridge Analytica and its parent on March 17, 2018 — after reports that up to 87 million users' data had been harvested via a personality quiz app and used for political targeting.
What it was for
The scandal triggered FTC investigations, congressional hearings, and a $5 billion FTC fine. Developers faced stricter App Review, OAuthAn authorization framework — lets apps access user data without sharing passwords. scope limits, and platform APIApplication programming interface — a defined way for programs to talk to each other or to a service. lockdowns — the end of the permissive FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. Platform era. It accelerated GDPRGeneral Data Protection Regulation — EU law governing how organizations collect and process personal data. enforcement mindshare and made 'data ethics' a product requirement for any app touching social graphs.
Companies
- Meta
Why it's here
Cambridge Analytica ended the era of permissive social platform APIs.
Why it mattered
It triggered APIApplication programming interface — a defined way for programs to talk to each other or to a service. lockdowns that reshaped how apps integrate with FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. and other social graphs.
What it solved
Users had no visibility into how quiz apps exfiltrated friend-network data to political consultancies.
Media
- ImageFacebook–Cambridge Analytica data scandal
Original file: FallingGravity, CC0, via Wikimedia Commons
Related
- EU General Data Protection Regulation takes effectMay 25, 2018
- FTC sues Facebook for anticompetitive conductDecember 9, 2020
- Section 230 of the Communications Decency Act enactedFebruary 8, 1996