March 16, 2018

Facebook suspends Cambridge Analytica

FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. suspended Cambridge Analytica and its parent on March 17, 2018 — after reports that up to 87 million users' data had been harvested via a personality quiz app and used for political targeting.

What it was for

Facebook–Cambridge Analytica data scandalThe scandal triggered FTC investigations, congressional hearings, and a $5 billion FTC fine. Developers faced stricter App Review, OAuthAn authorization framework — lets apps access user data without sharing passwords. scope limits, and platform APIApplication programming interface — a defined way for programs to talk to each other or to a service. lockdowns — the end of the permissive FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. Platform era. It accelerated GDPRGeneral Data Protection Regulation — EU law governing how organizations collect and process personal data. enforcement mindshare and made 'data ethics' a product requirement for any app touching social graphs.

Companies

  • Meta

Why it's here

Cambridge Analytica ended the era of permissive social platform APIs.

Why it mattered

It triggered APIApplication programming interface — a defined way for programs to talk to each other or to a service. lockdowns that reshaped how apps integrate with FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. and other social graphs.

What it solved

Users had no visibility into how quiz apps exfiltrated friend-network data to political consultancies.

Media

  • Facebook–Cambridge Analytica data scandal
    ImageFacebook–Cambridge Analytica data scandal

    Original file: FallingGravity, CC0, via Wikimedia Commons

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