Framer started as a prototyping tool for designers after its founders sold Sofa to FacebookThe social network founded by Mark Zuckerberg — grew into Meta and reshaped online advertising. in 2011. It later pivoted to a full website builder in 2022 — design, CMSContent management system — software for building and publishing websites without hand-writing every page., and publish from one canvas — competing with Webflow and Figma's expanding scope.

Framer became a leading tool bridging design and production-ready web publishing.

It showed designers could ship live sites without handing off to developers.