September 20, 2013
iPhone 5C released
Apple shipped the colorful iPhoneApple's smartphone line — touch-first mobile computing and the App Store ecosystem since 2007. 5C alongside the 5S on September 20, 2013 — a plastic-bodied model targeting mid-tier buyers.
What it was for
The 5C expanded iOSApple's mobile operating system — runs iPhone and iPad with a sandboxed app ecosystem. reach with a lower price point while running the same iOSApple's mobile operating system — runs iPhone and iPad with a sandboxed app ecosystem. 7 stack developers already targeted. It showed Apple would segment hardware without fragmenting the software platform.
Companies
- Apple
Why it's here
The 5C tested whether Apple could sell a colorful mid-range iPhoneApple's smartphone line — touch-first mobile computing and the App Store ecosystem since 2007. without splitting the developer stack.
Why it mattered
One iOSApple's mobile operating system — runs iPhone and iPad with a sandboxed app ecosystem. target across premium and mid-tier hardware simplified mobile development.
What it solved
Premium-only iPhones limited iOSApple's mobile operating system — runs iPhone and iPad with a sandboxed app ecosystem. audience growth in price-sensitive markets.
Media
- ImageIPhone 5c
Rafael Fernandez, CC BY-SA 3.0, via Wikimedia Commons
Related
- iPhone goes on saleJune 29, 2007
- iPhone 5S releasedSeptember 20, 2013
- iPhone 6 releasedSeptember 19, 2014
- Android announcedNovember 5, 2007
- T-Mobile G1 releasedOctober 22, 2008
- Samsung Galaxy S releasedJune 4, 2010