February 4, 2014
Shopify Plus launched
Shopify announced Shopify Plus on February 4, 2014 — an enterprise e-commerce tier with dedicated support, higher APIApplication programming interface — a defined way for programs to talk to each other or to a service. limits, and white-glove onboarding.
What it was for
Shopify Plus extended the platform to high-volume merchants like Tesla, Budweiser, and the LA Lakers — competing with MagentoAn open-source e-commerce platform — storefronts, catalogs, and checkout for online retailers. Enterprise and Salesforce Commerce Cloud. It became Shopify's fastest-growing revenue segment.
Why it's here
Shopify Plus moved Shopify from SMB into enterprise e-commerce.
Why it mattered
It proved hosted SaaSSoftware as a Service — applications delivered over the internet on a subscription basis. could serve high-traffic enterprise storefronts.
What it solved
Fast-growing Shopify merchants outgrew standard plans but wanted to stay on the platform.
Media
- ImageShopify
Unknown authorUnknown author, Public domain, via Wikimedia Commons
Related
- Shopify launchedJune 2, 2006
- Shopify IPOMay 21, 2015
- Magento 2.0 releasedNovember 17, 2015