2017

Storyblok founded

Dominik Angerer and Alexander Feiglstorfer founded Storyblok in Linz, Austria in 2017 — a headless CMSContent management system — software for building and publishing websites without hand-writing every page. with a visual editor for marketers and component APIs for developers.

What it was for

StoryblokStoryblok's block-based visual editor let content teams compose pages from developer-defined components — bridging the marketer-developer gap that pure APIApplication programming interface — a defined way for programs to talk to each other or to a service. CMSs left open. It became a leading European headless CMSContent management system — software for building and publishing websites without hand-writing every page. for enterprises like Adidas and Pizza Hut.

Why it's here

Storyblok pioneered visual editing in a headless CMSContent management system — software for building and publishing websites without hand-writing every page. without sacrificing developer control.

Why it mattered

Component-based content blocks influenced how headless CMSs serve both marketers and engineers.

What it solved

Headless CMSs forced marketers to edit JSONJavaScript Object Notation — a lightweight text format for structured data exchange on the web. or rely entirely on developers for layout changes.

Media

  • Storyblok
    ImageStoryblok

    Dominikangerer, CC BY-SA 4.0, via Wikimedia Commons

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