April 21, 2020

ZEIT rebranded as Vercel

Guillermo Rauch rebranded ZEIT to VercelA platform for front-end deployment — hosts Next.js and static sites with edge functions. on April 21, 2020 — alongside a $21M Series A focused on the develop-preview-ship workflow for JamstackJavaScript, APIs, and markup — sites built as static front ends with serverless backends. sites.

What it was for

VercelVercelA platform for front-end deployment — hosts Next.js and static sites with edge functions. unified the company's identity with its hosting platform and Next.js — preview deployments for every GitA distributed version control system — commits, branches, and merges for tracking source code history. push, edge functions, and serverless SSRServer-side rendering — HTML generated on the server for faster first paint and SEO.. The rebrand signaled ambition beyond deployment tooling to owning the frontend cloud.

People

  • Guillermo Rauchfounder

Companies

  • Vercel

Why it's here

VercelA platform for front-end deployment — hosts Next.js and static sites with edge functions. became the default frontend cloud for Next.js and JamstackJavaScript, APIs, and markup — sites built as static front ends with serverless backends. teams.

Why it mattered

Preview deployments per PR changed how teams ship frontend code.

What it solved

Frontend teams lacked integrated develop-preview-deploy workflows tied to GitA distributed version control system — commits, branches, and merges for tracking source code history..

Media

  • Vercel
    ImageVercel

    Vercel, Public domain, via Wikimedia Commons

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