The IPOInitial public offering — when a private company first sells shares on a stock exchange. validated freemium website builders as a public-market category alongside Twitter's debut that same week. Wix had grown to 40 million registered users with a drag-and-drop editor that let small businesses publish without developers.

Wix's IPOInitial public offering — when a private company first sells shares on a stock exchange. marked website builders as a scalable public SaaSSoftware as a Service — applications delivered over the internet on a subscription basis. business.

Public capital funded international expansion and product development for no-code publishing.